Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Audiobook (Unabridged)

By: Steve Robinson
Narrated by: Milton Bagby
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6. 8 billion in annual sales in 2015--and was a firsthand witness to its evolution as an indelible global brand.

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  • Contributor(s) Steve Robinson
  • Narrator(s) Milton Bagby
  • About the Contributor(s)

    Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. 

     
  • ISBN-13 9781400213214
  • Publish Date 06/11/2019
  • Publisher Thomas Nelson
  • Series
  • Format Digital Audio - Unabridged Edition
  • Language English
  • Age Range Adult
  • Weight (lbs) 0.0 lb
  • Case Weight (lbs) 0.0 lb
  • Case Quantity 1
  • Dimensions 1.0(h) x 1.0(w) x 1.0(d) inches
  • Running Time 07:22:00
  • Font Size
  • Price $14.69
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