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8 Quick Tips for More Powerful Christian Evangelism

8 Quick Tips for More Powerful Christian Evangelism

by Gregory Koukl, adapted from his book Tactics: A Game Plan for Discussing Your Christian Convictions.

On a flight back from the Midwest, I listened while a Christian brother in the row directly behind me vigorously shared his faith with passengers on either side. I was glad for his effort (my wife and I were both praying for him), and he made some fine points. But some of his tactics were questionable. Here are some things I learned from that experience that might make your own efforts more effective.

These eight ideas remove obstacles that get in your way as an ambassador for Christ. They will make it easier for others to focus on your message without being distracted by your methods. The irony is that when our method is skillful, it fades into the background. But when our method is clumsy or offensive, then it becomes the focus instead of the truth we want to communicate.

1. Be ready.

The Christian brother behind me was clearly on the alert for chances to represent Christ. Seated between two other passengers, he had a captive audience on either side for almost four hours, and he was determined to make the most of the opportunity.

Though you do not need to squeeze each encounter dry (as he seemed to be doing), you should be willing at least to test the waters to see if there is any interest. Good ambassadors are vigilant, always watchful for what might turn out to be a divine appointment.

2. Keep it simple.

On the way to sharing about the cross, our Christian passenger ranged from young-earth creationism to Armageddon. That is a lot to have to chew on to get to Jesus. The basic gospel is challenging enough. Generally, you will have to deal with a few obstacles that come up. But if the listener is interested, why complicate things with controversial issues unrelated to salvation? Remember, you want to put a stone in his shoe, not a boulder. If other issues don’t come up, don’t bring them up.

3. Avoid religious language and spiritual pretense.

Our dear brother was obviously a Christian. His dialog was littered with spiritual lingo and religious posturing. Everything about his manner screamed “fundamentalist.” Even when this is genuine, it sounds weird to outsiders. Words and phrases like “saved,” “blessed,” “the Word of God,” “receive Christ,” or “believing in Jesus as Savior and Lord,” may have meaning to you, but they are tired religious clichés to everyone else.

Experiment with fresh, new ways to characterize the ancient message of truth. Consider using the word “trust” instead of “faith,” or “follower of Jesus” instead of “Christian.” I try to avoid quoting “the Bible.” Instead, I quote the words of “Jesus of Nazareth” (the Gospels), or of “those Jesus trained to take his message after him” (the rest of the New Testament).

Avoid spiritual schmaltz like the plague. Even though a person is attracted to Christ, he may still be reluctant to join an enterprise that makes him look odd. Don’t let your style get in the way of your message.

4. Focus on the truth of Christianity, not merely its personal benefits.

I appreciated our evangelist’s focus on truth rather than on experience. When one of his fellow passengers said he liked reincarnation, the Christian noted that “liking” reincarnation could not make it true. The facts matter. By focusing on the truth claims of Jesus instead of making a more subjective appeal, he gave his message a solid foundation.

5. Give reasons.

This brother understood that making assertions without giving evidence would be an empty effort. He was ready to give the support needed to show that his claims were not trivial. Jesus, Paul, Peter, John, and all the prophets did the same. Even in a postmodern age, people still care about reasons.

6. Stay calm.

Don’t get mad. Don’t show frustration. Don’t look annoyed. Keep your cool. Our friend stayed composed the entire time. The more collected he was, the more confident he appeared. The more confident he seemed, the more persuasive he sounded.

7. If they want to go, let them leave.

When you sense the one you are talking to is looking for an exit, back off a bit. Signs of waning interest — wandering eyes, a caged look, darting glances toward the doorway — are clues she’s probably not listening anymore. Don’t force the conversation. Instead, let the exchange end naturally. Remember, you don’t need to close the sale in every encounter. God is in charge. He will bring the next ambassador along to pick up where you left off. When the conversation becomes a monologue (yours), it’s time to let it go.

8. But don’t let them leave empty-handed. If possible, give the person a tangible way to follow up on what you challenged him to consider.

Our friend had an arsenal of tracts, booklets, and Christian paperbacks to leave behind to keep the thinking process going. You might offer your business card, a Christian Web site (e.g.,, or something to read. A copy of the Gospel of John is a good choice. It’s small, inexpensive, and focuses on Christ. Offer it as a gift, suggesting, “It might be best for me to let Jesus speak for himself.”

— Gregory Koukl, Tactics: A Game Plan for Discussing Your Christian Convictions.

How to Use This Book

Tactics will give you a complete game plan for sharing your Christian faith, safely and effectively. You are God’s ambassador for Christ, and Tactics will make you more effective in that role. Read Tactics on your own or with your small group; you will grow in confidence, and you will learn how to show the world that Christianity is worth thinking about.

Don’t miss Greg Koukl’s new book The Story of Reality—How the World Began, How It Ends, and Everything Important that Happens in Between. It’s full of what Koukl calls “soft apologetics”—thoughtful reflections that are not argumentative, but instead are friendly appeals to common-sense notions we’re all aware of that point to the truthfulness of the Christian account of the world.

Rick Warren called The Story of Reality “The clearest explanation of the Christian worldview I’ve ever read, written in a style everyone can understand.” Check it out today.

About the Author

Gregory Koukl holds MA degrees in both apologetics and philosophy. He’s spoken on over 50 university campuses and hosted his own radio talk show for 18 years defending “Christianity Worth Thinking About.” Greg is founder and president of Stand to Reason and serves as adjunct professor of Christian apologetics at Biola University.

Buy The Book To Learn More