Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare

Chris Bevolo is a nationally recognized futurist, author, and speaker on healthcare marketing, strategy, and branding who has spent his career helping organizations better understand and leverage key trends in healthcare competition, branding, and consumerism. Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare is Chris' seventh book, and his 2011 book, Joe Public Doesn't Care About Your Hospital (RockBench Publishing), became a field guide for driving transformation in hospital marketing departments across the country. His other books include The Gospel of Growth (Revive, 2020), Joe Public III: The End of Hospital Marketing (RockBench Publishing, 2018), Joe Public II: Embracing the New Paradigm (Interval, 2014), A Marketer’s Guide to Measuring Results (HealthLeaders Media, 2010), and A Marketer’s Guide to Brand Strategy (HealthLeaders Media, 2008). Chris has written dozens of articles and papers and is a frequent keynote speaker and featured presenter at national healthcare conferences on the topics of marketing, branding, innovation, and consumer trends.

Chris founded Interval, a nationally-recognized healthcare marketing firm, in 1995 and has worked with dozens of hospitals and health systems across the U.S. to develop successful marketing and branding initiatives. In 2014, Interval was acquired by Revive, and Chris now serves as Chief Brand Officer at the agency. Chris earned an M.B.A. at the University of St. Thomas in Minneapolis and holds a B.S. in journalism and mass communication from Iowa State University.