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Gánese a la clientela femenina: Cómo transformar la experiencia del cliente para los consumidores más poderosos del mundo

Bridget Brennan
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Bridget Brennan, CEO de Female Factor, la firma de consultoría más importante del mundo en marketing y ventas para mujeres, presenta los fundamento... Read More

Bridget Brennan, CEO de Female Factor, la firma de consultoría más importante del mundo en marketing y ventas para mujeres, presenta los fundamentos para crear una experiencia de consumo centrada en el ser humano que ayude a las empresas a destacarse y hacer que la gente quiera entregarles su negocio.

La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?». Si bien hay muchas estrategias para crecer en ventas, la que ella visualiza es la que muchos vendedores pasar por alto, o sea, la más obvia: hacer que la experiencia del cliente sea tan grande que quieran invertir su tiempo y dinero con usted. Dado que las mujeres manejan entre el 70% y el 80% del presupuesto de consumo familiar y le otorgan un valor tan alto a la experiencia del servicio, esto parece no tener demasiada ciencia. ¿Sentido común? Sí. ¿Práctica común? No. En esta era tecnológica que se acelera vertiginosamente, hay una necesidad urgente de un nuevo modelo de ventas dirigido a la consumidora que empuña hábilmente su smartphone, instruida en Google, amante de las marcas, y que a menudo conoce más sobre los productos que desea adquirir que el mismo vendedor que se para frente a ella.

En este nuevo libro, Brennan brinda a los profesionales de ventas una guía para dominar las habilidades necesarias para la comercialización en el siglo XXI. 

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Spanish Edition: The number-one question Bridget Brennan, CEO of Female Factor, is asked by salespeople is always the same: “How can I survive when customers have so many options for where to buy my product?” While there are many strategies for winning sales, the one she sees too many salespeople overlook is the most obvious one: make the customer experience so great that people will want to spend their time and money with you. With women driving 70-80% of consumer household spending and placing such a high value on the service experience, this feels like a no-brainer. Common sense? Yes. Common practice? No. In this rapidly accelerating technological age, there is an urgent need for a new model of selling that addresses the smartphone-wielding, Google-educated, brand-loving consumer who often knows more about the products she wants than the salesperson standing in front of her. In this new book, Brennan provides sales professionals with a guide to mastering the skills necessary for 21st-century selling.

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Additional Information
  • Contributor(s)Bridget Brennan
  • About the Contributor(s) Bridget Brennan es la directora ejecutiva de Female Factor, la firma de consultoría más importante del mundo en mercadeo y...

    Bridget Brennan es la directora ejecutiva de Female Factor, la firma de consultoría más importante del mundo en mercadeo y ventas para mujeres. Es la conferencista profesional número uno sobre el tema de las mujeres como consumidoras. En su trabajo, ha llevado a cabo investigaciones con miles de mujeres sobre sus hábitos de consumo y preferencias, y brinda asesoramiento a ejecutivos Fortune 500 y a equipos de ventas acerca del desarrollo de estrategias para hacer crecer sus negocios. Fue nominada como «Women to Watch 2016» en disrupción de ventas minoristas, por el comité de expertos Remodista.

    En su trabajo en Female Factor, desarrolló un programa de capacitación en ventas que se ha implementado con éxito en las principales compañías de Estados Unidos, en industrias que van desde bienes de consumo a automotriz y hasta servicios financieros. Bridget también es escritora colaboradora de Forbes.com y habla con muchas de las compañías y marcas más renombradas del mundo y con miles de personas en conferencias en todo Estados Unidos y el mundo, incluso en países como India, México, Chile, Panamá, Irlanda, Francia, Bélgica, Italia, Honduras y El Salvador.

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  • ISBN-139781418599492
  • Publish Date03/26/2019
  • PublisherGrupo Nelson
  • Format Softcover
  • LanguageSpanish
  • Weight (lbs)0.65 lb
  • Case Quantity40
  • Case Weight (lbs)26.01 lb
  • Dimensions 9.13(h) x 6.0(w) x 0.5(d) inches
  • Pages240
  • Price $11.89


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