Entire store 30% off! Are you tax exempt? Call 800-727-3480 to save!
  • 0 ($0.00)
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand by Steve Robinson

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Hardcover
Steve Robinson
Regular price
$26.99
Sale price
$18.89
Save 30%

Bulk Pricing Discounts

Buy 10-49 at $17.55 each to save 35%.
Buy 50-99 at $16.20 each to save 40%.
Buy 100-249 at $14.85 each to save 45%.
Buy 250+ at $13.50 each to save 50%.

Quantity must be 1 or more

Product Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as "Where good meets gracious." 

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Additional Information

  • Contributor(s)Steve Robinson
  • ISBN-139781400213160
  • Publish Date06/11/2019
  • PublisherThomas Nelson
  • Format Hardcover
  • LanguageEnglish
  • Weight (lbs)1.42 lb
  • Case Weight (lbs)34.18 lb
  • Dimensions 9.3(h) x 6.2(w) x 0.88(d) inches
  • Pages224
  • Price $18.89

Reviews